Green Jobs Availalble and how Consumers Continue To Buy Green Despite The Recessed Economy
Green Jobs Available and how consumers continue to select green and environmentally responsible products despite belt-tightening with the current recession. To find a great green collar job, research the companies that are offering green products and look to those as potential employers.
More than one-third of consumers are likely to buy environmentally responsible products today despite tough economic times.
At the outset of the year, the word on the street was that although sustainability is a trend that an increasing number of American consumers are looking to follow, the demand for green goods would be lower in a recessed economy given their higher price tag. Today as we approach the end of the first quarter, it appears that American consumers continue to buy green despite the dire state of the economy.
According to the results of the 2009 Cone Consumer Environmental Survey (an online survey conducted January 29-30, 2009 by Opinion Research Corporation), fewer than 8 percent of American consumers say they are less likely to change their environmental shopping habits. Here are some other interesting facts highlighted by the survey:
- 35 percent of Americans have higher interest in the environment today than they did one year ago
- 35 percent of Americans have higher expectations for companies to make and sell environmentally responsible products and services during the economic downturn
- 70 percent of Americans indicate that they are paying attention to what companies are doing with regard to the environment today, even if they cannot buy until the future
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